Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The change brings language targeting in line with Google Ads, making campaign imports smoother.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here’s how to reduce attack vectors and protect your site.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. The post Understanding campaign performance: Answers to common conversion tracking questions appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing