Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.

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SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank. The post SEO ranking factors for 4 business verticals and what they mean for local…

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