Here’s how I used Python to build a regression model using an e-commerce dataset

If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand.

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Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

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4 concrete ways to use images to build links

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. The post 4 concrete ways to use images to build links appeared first on Search Engine Land.

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How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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