Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first…

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Gabriel García Márquez Google doodle honors novelist behind the classic ‘One Hundred Years of Solitude’

Today would have been Márquez’s 91st birthday. The post Gabriel García Márquez Google doodle honors novelist behind the classic ‘One Hundred Years of Solitude’ appeared first on Search Engine Land.

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Data: Consumers grow more demanding, impatient as brands fall behind

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Data: Consumers grow more demanding, impatient as brands fall behind

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers

Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building. The post Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers appeared first on Search Engine Land.

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Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat level. The post Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale appeared first on Search Engine Land.

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SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

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The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search…

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Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience

5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.

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