The conversion data import solution is coming out of beta. The post AdWords rolls out Salesforce account linking for automated conversion imports appeared first on Search Engine Land.
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Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.
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Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. The post Why it’s time to re-evaluate your AdWords account structure appeared first on Search Engine Land.
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Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. The post A script for getting granular AdWords account anomaly alerts appeared first on Search Engine Land.
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It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! The post Is Your Account Leaking Money? The Importance Of Query Mapping appeared first on Search Engine…
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Starting a brand new AdWords account? Check out columnist Michelle Cruz’s handy checklist for getting started! The post Tips For Getting A New Google AdWords Account Off On The Right Foot appeared first on Search Engine Land.
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Dashboard now shows top line KPIs and modules for quickly reviewing account performance. The post Bing Ads Account Home Page Gets A Total Refresh appeared first on Search Engine Land.
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Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. The post Why You Must Account For Seasonality In SEO & SEM Projections appeared first on Search Engine Land.
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Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more. The post Need To Grow Your PPC Account? Look To The Search Queries appeared first on Search Engine Land.
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Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without…
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