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Google Ads’ new account map makes it easier to visualize manager accounts

Posted on August 6, 2019 by gftshappy

The tool is now available in all manager accounts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Accounts, Ads’, Easier, Google, Makes, Manager, visualize

SMX Overtime: When to use automation to improve account performance

Posted on June 23, 2019 by gftshappy

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Automation, Improve, Overtime, Performance

SMX Overtime: Starting fresh with new match types and account structures

Posted on April 22, 2019 by gftshappy

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Match, Overtime, Starting, structures, Types, “Fresh”

A case study for delivering performance in a mature Google Ads account

Posted on April 10, 2019 by gftshappy

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Case, Delivering, Google, mature, Performance, Study

Update your match types and account structure to improve performance, here’s how

Posted on February 14, 2019 by gftshappy

The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Here’s, Improve, Match, Performance, Structure, Types, Update

Save your grant account from suspension with this script

Posted on January 29, 2019 by gftshappy

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, from, Grant, Save, Script, suspension, this

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Posted on November 12, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Analytics, Exact, Google, Insights, Match, PageSpeed, SearchCap, Update

Now you can enable call reporting at the account level in Google Ads. Here’s how

Posted on September 21, 2018 by gftshappy

The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Ads’, Call, Enable, Google, Here’s, Level, Reporting

Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics

Posted on August 25, 2018 by gftshappy

Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Analytics, Automatically, Console, Google, owner, property’s, Search, verify

Google Ads account admins can require multi-factor authentication for all users

Posted on August 7, 2018 by gftshappy

The new feature gives account owners more control over the security of their Google Ads accounts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, admins, authentication, Google, multifactor, Require, Users

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