Google also updated its How Search Works website.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
But the company says changes in access to 3rd party data and cookies could really disrupt its business.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Adam Heitzman from Higher Visibility and David Black with Wpromote give their best advice for running a successful search agency.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing