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What 1,000 food blog audits has taught me about SEO

Posted on April 27, 2022 by gftshappy

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 1000, about, audits, Blog, Food, taught

Google AdWords API sunsets April 27

Posted on April 26, 2022 by gftshappy

You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged AdWords, API sunsets, April, Google

Performance Max campaigns gain New Customer Acquisition goals

Posted on April 26, 2022 by gftshappy

A handful of new updates should help make Google’s Performance Max campaigns more effective.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Acquisition, Campaigns, Customer, Gain, Goals, Performance

Google Search Console’s URL parameter tool is officially not working

Posted on April 26, 2022 by gftshappy

Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console’s, Google, Officially, parameter, Search, Tool, Working

Brands plan to invest more in search in the next 12 months

Posted on April 26, 2022 by gftshappy

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brands, Invest, Months, more., Next, plan, Search

Beware of fake DMCA link requests by AI-generated lawyers

Posted on April 25, 2022 by gftshappy

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged AIgenerated, beware, DMCA, Fake, Lawyers, Link, Requests

Google adds nine policies to three-strike Ads system

Posted on April 25, 2022 by gftshappy

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Google, Nine, policies, System, threestrike

5 ways to use the Wayback Machine for SEO

Posted on April 25, 2022 by gftshappy

Use the tool to recover lost information and glean insights into the direction of competitor strategies.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Machine, Wayback, Ways

5 ways to level-up lazy listicles

Posted on April 24, 2022 by gftshappy

Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged lazy, Levelup, listicles, Ways

3 powerful micro-conversion strategies for paid social

Posted on April 24, 2022 by gftshappy

Micro-conversions have the potential to decrease costs and improve conversion rates.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged microconversion, Paid, powerful, Social, Strategies

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