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How marketers can create a holistic search strategy

Posted on February 10, 2022 by gftshappy

SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Create, Holistic, Marketers, Search, Strategy

Google Ads API v10 is now available

Posted on February 9, 2022 by gftshappy

Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Available, Google

Google gives more visibility to local news publishers

Posted on February 9, 2022 by gftshappy

Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Gives, Google, Local, more., News, Publishers, Visibility

Bing News PubHub moves to Bing Webmaster Tools

Posted on February 9, 2022 by gftshappy

Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bing, Moves, News, PubHub, Tools, Webmaster

Google launches revamped Search Ads 360

Posted on February 8, 2022 by gftshappy

The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Launches, Revamped, Search

Google adds Journeys to Chrome: search your history by topic

Posted on February 8, 2022 by gftshappy

Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Chrome, Google, History, Journeys, Search, Topic

Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers

Posted on February 8, 2022 by gftshappy

Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Boosting, Custom, Introduces, Keyword, Location, Rolls, Targeting, Yelp

Google says Shopify sites are in a good crawling state after reports of stalled crawling

Posted on February 8, 2022 by gftshappy

Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged After, Crawling, good, Google, Reports, Says, Shopify, Sites, stalled, State

Google Search Console performance reports data issue may impact analytics

Posted on February 7, 2022 by gftshappy

This issue was between February 1st through February 3rd and did not impact your rankings.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Console, Data, Google, Impact, issue, Performance, Reports, Search

Google tests Buying Guides in mobile search results

Posted on February 7, 2022 by gftshappy

Buying Guides may present visibility opportunities for your content marketing campaigns.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Buying, Google, Guides, Mobile, Results, Search, Tests

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