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COVID-Consumers: Pessimistic, but spending more online

Posted on March 25, 2020 by gftshappy

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged COVIDConsumers, more., Online, Pessimistic, Spending

Pro Tip: 3 important XML sitemap checks to improve your SEO

Posted on March 25, 2020 by gftshappy

Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged checks, Important, Improve, Sitemap

Pro Tip: How to fix 3 not so obvious crawl errors

Posted on March 25, 2020 by gftshappy

Index bloat impacts performance as well as misconfigured trailing slashes and soft 404s.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Crawl, Errors, obvious

Winners and losers: How COVID-19 is affecting search behavior

Posted on March 24, 2020 by gftshappy

Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged affecting, Behavior, COVID19, Losers, Search, Winners

Summer Olympics postponement further shakes 2020 ad spending expectations

Posted on March 24, 2020 by gftshappy

The postponement will impact digital as well as TV ad spending plans.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Expectations, Further, Olympics, postponement, shakes, Spending, Summer

Yelp announces fundraising partnership with GoFundMe to support local businesses

Posted on March 24, 2020 by gftshappy

Donate buttons will appear on profiles in selected categories by default.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Announces, Businesses, fundraising, GoFundMe, Local, Partnership, Support, Yelp

Corona to COVID: How Google’s ‘corona’ results page has evolved

Posted on March 24, 2020 by gftshappy

In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Corona, COVID, evolved, Google’s, Page, Results

Google My Business not functioning as expected under the strain of coronavirus

Posted on March 23, 2020 by gftshappy

Many updates are taking considerably longer than normal.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Business, Coronavirus, Expected, functioning, Google, strain, Under

Bing adopts SpecialAnnouncement structured data for COVID-19

Posted on March 23, 2020 by gftshappy

The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged adopts, Bing, COVID19, Data, SpecialAnnouncement, Structured

E-commerce ad spend doubled as social distancing behavior took hold

Posted on March 23, 2020 by gftshappy

Will the pace continue amid supply chain challenges?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Behavior, distancing, Doubled, ECommerce, Hold, Social, Spend, Took

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