Adapting to Change, Harnessing New Trends, Eyeing the Future ­ Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future ­ Search Engine Land Summit You deliver results daily, but staying successful means identifying…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Webmaster Tools Adds Fetch & Render By Device Type

Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Lawyers Sue SEO firm For Violating Google Guidelines

A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is Google’s European Antitrust Settlement In Jeopardy?

Widespread dissatisfaction among public and political figures with the existing antitrust settlement between Google and the European Commission appears to be putting the settlement in danger. According to the Wall Street Journal (WSJ), the run up to this week’s European Parliament elections…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Maps Makes It Easier To See Map Features & Distinguish Park Trails From Streets

Last Friday, Bing Maps announced new stylistic updates, designed to make its maps easier to read. Among the new style features, Bing has added more color gradient, adjusting the brightness of a land area depending on the zoom level. From the announcement: The land color will now be lighter when…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Grayson Perry At Google, Red Bing Street View Car & I Danced At Google Shirt

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Red Bing Street View Car: Source: Google+ Google Dublin’s New…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The New Emphasis On Link Building: What’s Behind It And How To React

There seems to be a fresh interest in link building. Why now? What do the search engines have to say? How should agencies and companies approach link building? Why The New Interest In Link Building? Why are search engine optimizers and agencies more interested in link building again? Because the…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it’s worth making the switch sooner rather than later. CPC…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $ 1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing