SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free…

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Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision…

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SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court…

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Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation…

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Google Goes All-In With “OK, Google” Hands-Free Search

The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any…

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3 Opportunities With Those New Google Shopping Campaigns

For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…

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Foursquare To Charge For Local Database — Will Partners Balk?

According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $ 15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile….

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Use These Tools To See What Entities Are On A Web Page

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page….

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Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google I/O Badges: Source: Google+ Google Cardboard: Source: Google+…

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