According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Alphabet, Sundar Pichai CEO & Graphiq Search appeared first on Search Engine Land.
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In the fourth and final installment of his series on search marketing across the globe, Microsoft’s Gabriel Kwakyi discusses tips for doing business in the Asia Pacific region. The post The Cross-Border Series Part 4: Advertising In APAC appeared first on Search Engine Land.
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If you know where to look or click, there’s a hidden link from Alphabet to Hooli, the fictional tech company in HBO’s Silicon Valley comedy. But hidden links are a no-no with Google’s search guidelines. The post Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?…
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Google’s name change/reorganization prompts a witty response from Redmond. The post Is Bing Trolling Google/Alphabet With ABC.WTF Redirect? appeared first on Search Engine Land.
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The career path for a search engine marketer is not very linear. Columnist Josh Dreller outlines your options for growth within this nascent and ever-expanding industry. The post Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer appeared first on Search Engine Land.
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More performance data and a new billing section show up in the latest version. The post AdWords App For Android Gets An Update appeared first on Search Engine Land.
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Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. The post Bing To Warn Searchers Of Fake Online Pharmacies appeared first on Search Engine Land.
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Google’s local pack now has fewer businesses listed. The 7-pack is now the 3-pack. The post Google Updates The “Local Pack” Showing 3 Results Instead Of 7 appeared first on Search Engine Land.
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Some people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla marketing, columnist Marcus Miller shows how great marketing makes for great local SEO. The post The 16 Secrets Of Guerrilla Local SEO appeared first on…
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