From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results appeared first on Search Engine Land.
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Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. The post A year in review: Search Engine Land’s top 10 columns of 2016 appeared first on Search Engine Land.
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Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. The post Google launches a new look for recipes in the mobile search results appeared first on Search Engine Land.
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Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out! The post Organic Search Party: Our Top SEO Columns of 2016 appeared first on Search Engine Land.
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Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…
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Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land.
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Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016. The post SEM’s legit: Our top paid search columns of 2016 appeared first on Search Engine…
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For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.
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Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…
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