Pause underperforming ads with this updated AdWords script

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms it shortened search results snippets after expanding them last December

Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google shorter snippets, Google review notifications & paid search tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL

Want to see how the new AMP URLs work in search? Google demoed showing the publisher’s URL over the Google AMP cache URL. The post Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates mobile-friendly test, rich results test tools to better support JavaScript sites

Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it. The post Google updates mobile-friendly test, rich results test tools to better support JavaScript sites appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Save the date: SMX East returns to New York City in October

Search Engine Land’s SMX East search marketing conference is returning to New York City Oct. 23-25. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s bottom line) to attend the…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing