Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing