Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.

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Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

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