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Monthly Archives: May 2021

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Google News Showcase now available on desktop, adds enhanced panels on mobile

Posted on May 24, 2021 by gftshappy

If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop traffic,

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Available, Desktop, Enhanced, Google, Mobile, News, Panels, Showcase

Google page experience update will come to desktop pages

Posted on May 21, 2021 by gftshappy

We will have time to prepare but overall, do not expect this update to be too drastic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Come, Desktop, Experience, Google, Page, Pages, Update

Google I/O announcements, what you need to know; Friday’s daily brief

Posted on May 21, 2021 by gftshappy

Plus new Google Ads smart bidding features.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Announcements, Brief, Daily, Friday’s, Google, Know, Need

MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

Posted on May 21, 2021 by gftshappy

Plus, updated phrase match will roll out to all languages in July

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 1000x, BERT, Brief, Daily, it's, more., MUM’s, powerful, than, Wednesday’s, Word

Google video structured data with Clip markup and Seek markup

Posted on May 20, 2021 by gftshappy

Here are some new methods to make your videos stand out in Google Search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged clip’, Data, Google, Markup, seek, Structured, Video

Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief

Posted on May 20, 2021 by gftshappy

Plus, how to improve your brand’s Instagram presence

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged accessibility, Brief, Coming, Daily, Desktop, Experience, Issues, Over, Plus, Thursday’s, Update, Websites

Google expands ways to reach new and returning app users and update in-app event tracking

Posted on May 20, 2021 by gftshappy

New features help app developers and marketers work together better too.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Event, Expands, Google, InApp, Reach, returning’, Tracking, Update, Users, Ways

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

Posted on May 20, 2021 by gftshappy

The announcements position Google as the middle ground between shoppers and retailers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Expanded, Features, Google, Graph, Integration, more., Shopify, Shopping, unveils

New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

Posted on May 19, 2021 by gftshappy

Google hopes to help advertisers manage bid strategies and drive performance

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, adjustments, Bidding, Conversions, Features, Google, Level, Manager, more., ROAS, Seasonality, Signals, Target, “Smart

Google’s LaMDA will enable open-ended voice conversations

Posted on May 19, 2021 by gftshappy

This might be the voice search functionality we’ve all been waiting for.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged conversations, Enable, Google’s, LaMDA, openended, Voice

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