Monthly Archives: April 2021

The 2021 Search Engine Land Awards are open for entries

Posted on April 13, 2021 by gftshappy

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Posted on April 13, 2021 by gftshappy

Plus, how inclusion leads to diversity in marketing

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

Posted on April 13, 2021 by gftshappy

But ideas differ on how it will affect the day-to-day work for paid search advertisers

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The business imperative behind inclusion and diversity

Posted on April 12, 2021 by gftshappy

“Without talent you don’t have an agency,” said Dr. Tucker.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

In search of your most memorable moments; Monday’s daily brief

Posted on April 12, 2021 by gftshappy

Plus, only YouTube and Reddit have seen much usage growth since 2019.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How inclusion can lead to diversity in marketing and communications

Posted on April 10, 2021 by gftshappy

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

Posted on April 9, 2021 by gftshappy

Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console performance report image impression change

Posted on April 9, 2021 by gftshappy

Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The concerning future of the resilient keyword

Posted on April 8, 2021 by gftshappy

It’s time to rethink the role of the PPC keyword based on changes in user search behavior.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces product reviews algorithm update

Posted on April 8, 2021 by gftshappy

Google has released a new quality algorithm update that promotes outstanding product reviews.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing