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Monthly Archives: July 2020

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Google Rich Results Test tool now out of beta

Posted on July 12, 2020 by gftshappy

Google is deprecating the old Structured Data Testing Tool.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Beta, Google, Results, Rich, Test, Tool

How to create new Google Shopping insight reports in Data Studio

Posted on July 11, 2020 by gftshappy

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Create, Data, Google, Insight., Reports, Shopping, Studio

Google Ads to prohibit spyware, surveillance products and services

Posted on July 11, 2020 by gftshappy

The ban will apply globally.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Products, prohibit, Services, spyware, ‘surveillance’

Coming up on Live with Search Engine Land: Special three day series on SEO for developers

Posted on July 11, 2020 by gftshappy

Act like a developer/ Think like an SEO.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Coming, Developers, Engine, Land, live, Search, Series, Special, Three

What’s behind the hype about Customer Data Platforms?

Posted on July 10, 2020 by gftshappy

How CDPs aim to solve some of marketers’ most vexing challenges.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, behind, Customer, Data, Hype, Platforms, What’s

Google’s 3D Swirl ad format now available in DV360

Posted on July 10, 2020 by gftshappy

The interactive ads are available in three sizes for mobile.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Available, DV360, Format, Google’s, Swirl

How to evaluate content quality with BERT

Posted on July 10, 2020 by gftshappy

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged BERT, Content, evaluate, Quality

WFH digital marketers and tech workers are more productive — and burned out

Posted on July 9, 2020 by gftshappy

Opportunities and challenges abound in the new WFH economy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged burned, Digital, Marketers, more., productive, Tech, workers

WFH digital marketers and tech workers are more productive — and burned out

Posted on July 9, 2020 by gftshappy

Opportunities and challenges abound in the new WFH economy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged burned, Digital, Marketers, more., productive, Tech, workers

When will we return to in-person events? Answer our survey

Posted on July 9, 2020 by gftshappy

Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Answer, Events, InPerson, Return, Survey

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