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Monthly Archives: June 2020

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What’s Digital Asset Management and why are marketers adopting the technology?

Posted on June 21, 2020 by gftshappy

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adopting, asset, Digital, Management, Marketers, Technology, What’s

Black Lives Matter content: Latest in unintended brand safety consequences

Posted on June 20, 2020 by gftshappy

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Black, Brand, consequences, Content, Latest, Lives, matter, Safety, unintended

Attend Search Marketing Expo next week for free!

Posted on June 20, 2020 by gftshappy

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Attend, Expo+, Free, Marketing, Next, Search, Week

This start-up is using AI to suggest emojis, social content for SMBs

Posted on June 20, 2020 by gftshappy

HelloWoofy wants to streamline social for small business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Emojis, SMBs, Social, startup, Suggest, this, Using

Google launches Keen, a new personalized search-discovery-social mashup

Posted on June 19, 2020 by gftshappy

Seen as a Pinterest competitor, it’s something potentially broader and even older.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Keen, Launches, mashup, searchdiscoverysocial, “Personalized

Former Google ad boss Ramaswamy to launch new search engine Neeva

Posted on June 19, 2020 by gftshappy

Neeva will be subscription based and won’t have advertising.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Boss, Engine, Former, Google, Launch, Neeva, Ramaswamy, Search

How to track Shopping listings traffic from Surfaces across Google [Video]

Posted on June 19, 2020 by gftshappy

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Across, from, Google, Listings, Shopping, Surfaces, Track, Traffic, Video

Youtube brings products to YouTube for action ads

Posted on June 18, 2020 by gftshappy

YouTube is continuing to make more ads more shoppable.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Action, Brings, Products, YouTube

Nextdoor rolls out free Business Posts, best practices advice

Posted on June 18, 2020 by gftshappy

Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advice, Best, Business, Free, Nextdoor, Posts, Practices, Rolls

Here’s how to use the new Microsoft Ads Audience Network Planner

Posted on June 18, 2020 by gftshappy

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Audience, Here’s, Microsoft, Network, Planner

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