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Monthly Archives: April 2020

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How the Paycheck Protection Program can save your agency, and your clients

Posted on April 4, 2020 by gftshappy

The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Agency, Client’s, Paycheck, Program, protection, Save

New official Google advice on generating structured data with JavaScript

Posted on April 4, 2020 by gftshappy

Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advice, Data, generating, Google, JavaScript, Official, Structured

Amazon rolls out product targeting for Sponsored Display

Posted on April 3, 2020 by gftshappy

The new product discovery targeting is available for U.S. sellers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon, Display, Product, Rolls, Sponsored, Targeting

Facebook rolls out hours and services update for COVID-19 communications

Posted on April 3, 2020 by gftshappy

There are a number of ways to communicate virus-related updates to customers on the platform.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged communications, COVID19, Facebook, Hours, Rolls, Services, Update

Google ends support for data-vocabulary.org structured data in rich results

Posted on April 3, 2020 by gftshappy

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Data, datavocabulary.org, Ends, Google, Results, Rich, Structured, Support

Video: 8 takeaways for B2B advertisers in the time of COVID-19

Posted on April 2, 2020 by gftshappy

B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, COVID19, Takeaways, Time, Video

What location data can tell us about the COVID-19 pandemic

Posted on April 2, 2020 by gftshappy

Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, COVID19, Data, Location, pandemic, Tell

SMX Overtime: How to run effective top-of-funnel search campaigns

Posted on April 2, 2020 by gftshappy

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Campaigns, Effective, Overtime, Search, topoffunnel

SEO for recreational and commercial vehicles in a COVID-19 world

Posted on April 2, 2020 by gftshappy

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Commercial, COVID19, recreational, vehicles, world.

Marketers surveyed say they would choose Google Ads over SEO if they had to

Posted on April 1, 2020 by gftshappy

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Choose, Google, Marketers, Over, surveyed, They, Would

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