Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. The post 13 uses for keyword research to help you win in the search engines appeared first on…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google affiliate extensions, SEO fitness & keyword research appeared first on Search Engine Land.
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The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query. The post Bing’s partnership with TuneIn lets users listen to radio stations directly in search appeared first on Search Engine Land.
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Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.
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You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget. The post Why crawl budget and URL scheduling might impact…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner appeared first on Search Engine Land.
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Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.
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Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.
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For a week, neither campaign used the special program giving them guaranteed listings in Google for their name. The post How Trump & Clinton have failed to use free space in Google for US presidential candidates appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing