White Ribbon On Google’s Homepage Helps Raise Awareness For UN’s Campaign To End Violence Against Women

Today’s white ribbon on Google’s homepage is in support of the United Nation’s International Day for the Elimination of Violence Against Women. The ribbon image links to the www.UNWomen.org End Violence Against Women webpage, offering visitors a brief overview of the…

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Hummingbird In The Trenches: A Canary In The Coal Mine

I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been…

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2014 SEO Roadmap: Adopting Semantic Markup

In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…

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How Paid Search Can Aid Your SEO Efforts

PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…

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