6 business types that reap the most reward from local SEO

Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. The post 6 business types that reap the most reward from local SEO appeared first on Search Engine Land.

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Dispatch From SMX East: Battle Of The Match Types

How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans. The post Dispatch From SMX East: Battle Of The Match Types appeared first on Search Engine Land.

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New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier

A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns. The post New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier appeared first on Search Engine Land.

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The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either. The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.

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The 7 Types Of People Who Want To Help You Build Links

With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on…  a real person has to approve those, right?…

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Google Updates AdWords Opportunities Tab With New Opportunity Types

The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for…

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