Google AdWords Editor updates to support budget type option for video ads & more

A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land.

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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Soon, assign whatever attribution model you want for each conversion type in AdWords

Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land.

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A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. The post A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type appeared first on Search Engine Land.

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Type Or Speak “Hodor” To Google & Get A Game Of Thrones Surprise

Google and its Google Search App now have a special surprise for “Game of Thrones” fans. Saying or typing “Hodor” causes Google to respond as Hodor would — speaking all in Hodor. Along with recent updates including new Now cards and a “flip a coin” feature,…

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Google Webmaster Tools Adds Fetch & Render By Device Type

Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot…

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