How to align SEO and sales teams so everyone benefits

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. The post How to align SEO and sales teams so everyone benefits appeared first on Search Engine Land.

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Google working to integrate AMP benefits into future open web standards

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. The post Google working to integrate AMP benefits into future open web standards appeared first on Search Engine Land.

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The benefits of creating a purpose-driven SEO strategy

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.

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The Benefits Of Participating In Our Professional Search Community

As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and…

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