Old content still showing up in Google search results? Google might not find that content important

Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

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SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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New Google Search Console adds mobile usability report, manage users & add site features

Google brings more features from the old version of the Google Search Console to the new beta version of the Google Search Console.

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Structuring paid search campaigns: Segmentation vs. aggregation

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

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