Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Spend Share In UK And Australia Outpaces US Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile spend and click share in three of the most mature paid search markets – the US, UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the US. The new data,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic filled sessions, networking opportunities, a keynote with BuzzFeed’s CEO & Founder, Jonah Peretti, and much more. See the agenda. Early Bird…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Whiskey Delivery Via Telepresence Robot: Source: Google+ Cup Cakes…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing