Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your…
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Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.
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Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
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Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.
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Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. The post 6 reasons why SEO fails, and how you can succeed at it appeared first on Search Engine Land.
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It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? The…
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Search Engine Land’s SMX Advanced is just 3 weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords,…
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Are you a professional social media marketer focused on driving results for your company or clients? Then SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis. Check out nine reasons…
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Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic. The post 5 reasons to keep doing mobile SEO even though ads are everywhere appeared first…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land.
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