How to avoid an outbound link penalty from Google

We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.

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The myth of the duplicate content penalty

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. The post The myth of the duplicate content penalty appeared first on Search Engine Land.

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SearchCap: Google Japan Penalty, AdWords App Update & Emojis In Google PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Japan Penalty, AdWords App Update & Emojis In Google PLAs appeared first on Search Engine Land.

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SearchCap: Google Penalty, Yandex Actions & Google Shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penalty, Yandex Actions & Google Shopping appeared first on Search Engine Land.

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How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016

The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare. The post How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016 appeared first on Search Engine Land.

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SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories appeared first on Search Engine Land.

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SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count appeared first on Search Engine Land.

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Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you’re making use of structured data markup, here’s how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With…

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SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns appeared first on Search Engine Land.

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