SearchCap: Google Mobile Only, Video Rise & Expanding Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Mobile Only, Video Rise & Expanding Sitelinks appeared first on Search Engine Land.

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Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy

Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand preference the only viable cornerstones of SEO. The post Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy appeared first on…

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New Google Ad Format Only Changed User Behavior For 3 Months

Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land.

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Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her”…

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How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent…

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Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…

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Yelp: We’re Second Only To Google In Local Data Quality

Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim. Recently, Yelp decided to take matters into its own hands and benchmark itself and the quality…

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