Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the…

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PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. The post PPC + SEO = match made in marketing heaven appeared first on Search Engine Land.

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3 common mistakes made in do-it-yourself PPC

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. The post 3 common mistakes made in do-it-yourself PPC appeared first on Search Engine Land.

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Bing Just Made Finding Recipes Easier With Its New Recipe Badge

Then tiny chefs hat in the bottom left corner of images marks which food photos are attached to recipes posted online. The post Bing Just Made Finding Recipes Easier With Its New Recipe Badge appeared first on Search Engine Land.

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How Google Made It A Little Harder To Reach Google.com From Outside The US

Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role? The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land.

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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…

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Google Made 890 Improvements To Search Over The Past Year

In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…

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