A closer look at Bing’s box and whisker plots to analyze CPC data

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

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PPC’s #fakenews: 9 ways bad numbers might look good

Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”

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Where to find ideas for content your audience will love, look at and link to

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. The post Where to find ideas for content your audience will love, look at and link to appeared first on…

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Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.

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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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