Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

Posted on July 7, 2020 by gftshappy

Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.

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Google is streamlining ‘Ad’ labeling for Shopping ads

Posted on July 4, 2020 by gftshappy

The “Sponsored” label will be retired on desktop results, too.

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Google updated guidelines to say spam reports are not for manual actions

Posted on July 3, 2020 by gftshappy

Google only uses spam reports to improve its spam prevention algorithms.

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With new ‘pilot program,’ Google again testing ads on local business profiles

Posted on July 2, 2020 by gftshappy

The ads can’t be removed or influenced by the business owner.

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What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

Posted on July 2, 2020 by gftshappy

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

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Google tests showing Analytics data in Search Console with ‘Insights’

Posted on June 29, 2020 by gftshappy

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.

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