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Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief

Posted on March 4, 2021 by gftshappy

Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Brief, Daily, face, Familiar, Google, Liaison, Product, Wednesday’s

How Gootkit trojan distributes ransomware via Google SERPs

Posted on March 3, 2021 by gftshappy

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged distributes, Google, Gootkit, ransomware, SERPS, trojan

Google will not build or use alternate identifiers to track users across the web

Posted on March 3, 2021 by gftshappy

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Across, alternate, Build, Google, Identifiers, Track, Users

Ginny Marvin joins Google as its new Ads Product Liaison

Posted on March 1, 2021 by gftshappy

In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Ginny, Google, Joins, Liaison, Marvin, Product

How to identify your products for Google

Posted on February 26, 2021 by gftshappy

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Identify, Products

More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Posted on February 25, 2021 by gftshappy

Plus, hop on Twitter trends

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brief, Changes, Daily, Fluctuations, Google, more., SERP, Thursday’s

Google set to deprecate Showcase Shopping ads on April 1

Posted on February 24, 2021 by gftshappy

Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged April, deprecate, Google, Shopping, Showcase

Google Search may be showing featured snippets less often

Posted on February 24, 2021 by gftshappy

The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Featured, Google, less, Often, Search, Showing, Snippets

New Google Search Console associations

Posted on February 22, 2021 by gftshappy

By adding these associations, Google said you can “unlock more functionality for your site.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged associations, Console, Google, Search

Google updated metric boundaries for core web vitals in Search Console

Posted on February 20, 2021 by gftshappy

You may see more green scores in your core web vitals report in Search Console.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Boundaries, Console, Google, Metric, Search, Updated, Vitals, “Core

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