Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the…
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Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously…
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This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Spotted At Google: The Oscar Mayer Wienermobile: Source: Twitter Google…
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Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free…
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It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
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Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $ 16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s…
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Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines….
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Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search results page 34% of the time. The breakdown of rich…
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Earlier this week, we reported a glitch in Google Search, where clicking on a link after a search for Gmail listed someone’s email address, complete in a window ready to send them email. With today’s Gmail outage, that error — never fixed — has resulted in at least one…
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