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The 2020 holiday season is here: Get your digital house in order

Posted on November 12, 2020 by gftshappy

Retailers that win the delivery wars will win the holidays.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Digital, Here, Holiday, House, Order, Season

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Posted on October 8, 2020 by gftshappy

The free platform is now open to U.S. small businesses.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Beta, Center, Digital, Features, Management, Marketing, Microsoft’s, Opens, Search, Social

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Posted on October 7, 2020 by gftshappy

Breaking up these companies will apparently be on the table.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon, Apple, blasts, Congressional, Digital, economy, Facebook, Google, monopolistic, Report, ‘gatekeepers’

Traditional media suffer as digital ad spend grows in 2020 forecast shows

Posted on September 2, 2020 by gftshappy

Paid search and social are the big winners of shifting budgets.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Digital, forecast, Grows, Media, Shows, Spend, suffer, Traditional

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

Posted on September 2, 2020 by gftshappy

What to consider before Google starts passing the taxes onto advertisers in November.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged absorb, Advertisers, Austria, Digital, Google’s, Services, taxes, Turkey

Video: Search veteran Kevin Lee on why digital PR is key for SEO

Posted on August 31, 2020 by gftshappy

Some call it barnacle SEO and it differs from online reputation management.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Digital, Kevin, Search, veteran, Video

WFH digital marketers and tech workers are more productive — and burned out

Posted on July 9, 2020 by gftshappy

Opportunities and challenges abound in the new WFH economy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged burned, Digital, Marketers, more., productive, Tech, workers

WFH digital marketers and tech workers are more productive — and burned out

Posted on July 9, 2020 by gftshappy

Opportunities and challenges abound in the new WFH economy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged burned, Digital, Marketers, more., productive, Tech, workers

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

Posted on July 7, 2020 by gftshappy

The company offers unique in-store digital merchandising at the point of sale.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising’s, Cooler, Digital, Problem, screens, Solve, Trying, ‘lastmile’

What to look at when considering a Digital Asset Management platform

Posted on June 30, 2020 by gftshappy

What do all DAMs do, and what are the points of differentiation between them?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged asset, Considering, Digital, Look, Management, Platform

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