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Make the most of your search budget with call analytics

Posted on March 19, 2020 by gftshappy

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Budget, Call, most, Search

CallRail adds call analytics integration with Google My Business

Posted on January 21, 2020 by gftshappy

Call tracking makes more data available to marketers than GMB insights.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Analytics, Business, Call, CallRail, Google, Integration

The benefits of using call analytics

Posted on November 20, 2019 by gftshappy

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Benefits, Call, Using

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Posted on October 13, 2019 by gftshappy

Calls are an important source of first-party data, often neglected by marketers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Automated, Call, Discovery, from, Intelligence, Invoca, Optimization, Predictive, Promises, Signal

Last call to speak at SMX East

Posted on August 18, 2019 by gftshappy

Have knowledge, ideas and insights to share? Submit your pitch before it’s too late.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Call, East, Last, Speak

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!

Posted on July 27, 2019 by gftshappy

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Analytics, Call, Enterprise, Guide, Marketers, Platforms, Updated

Google bringing call intelligence and automation to SMBs, for $39 per month

Posted on May 1, 2019 by gftshappy

The virtual agent builds upon existing technology and represents a new direction in local monetization for Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Automation, Bringing, Call, Google, Intelligence, Month, SMBs

Why search marketers need call tracking and analytics

Posted on April 9, 2019 by gftshappy

Everything marketers need to know about call tracking.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, Marketers, Need, Search, Tracking

How call tracking is becoming ‘conversational intelligence’

Posted on March 23, 2019 by gftshappy

Marketers have really only scratched the surface of what call analytics can do.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Becoming, Call, Conversational, Intelligence, Tracking

12 leading call analytics vendors profiled

Posted on February 6, 2019 by gftshappy

Learn about the benefits of using call analytics platforms and find out which one is right for your company.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, Leading, profiled, vendors

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