Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Compare 13 leading SEO software platform vendors

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing