Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated certificates and badges are available for use on your website and other marketing materials. To access the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing released a new search feature today that “almost instantly” renders the associated page of the top search result when clicked. With the goal of providing a “faster end-to-end search experience,” the new “pre-rendering” feature is currently available only to…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Hey search engine users in the UK, Microsoft wants a few minutes of your time. The company this week launched its “Bing It On” campaign in the UK, inviting searchers to compare its search results directly against Google’s. Microsoft is challenging Google’s seemingly…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the announcement, Bing Ads began implementing an…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing