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Become a master of analytics at Search Marketing Expo

Posted on January 6, 2021 by gftshappy

Register by February 6 to secure your All Access pass for just $ 99, or bundle with a workshop and save!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Become, Expo+, Marketing, Master, Search

Google services were down including Google Ads, Google Analytics, Search Console & more

Posted on December 19, 2020 by gftshappy

Much of Google is offline, it is not just you. Google began restoring services at around 7:28am ET.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Console, Down, Google, Including, more., Search, Services, were

How to get started in Google Analytics 4

Posted on December 16, 2020 by gftshappy

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Google, Started

Google expands local business message & map query analytics

Posted on December 2, 2020 by gftshappy

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Business, Expands, Google, Local, MESSAGE, Query

Meet Google Analytics 4: Google’s vision for the future of analytics

Posted on October 14, 2020 by gftshappy

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Future, Google, Google’s, Meet, vision

Call analytics: How they can drive down costs and improve search conversions

Posted on August 27, 2020 by gftshappy

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, Conversions, costs, Down, Drive, Improve, Search, They

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Posted on July 14, 2020 by gftshappy

Available in App + Web properties, automate audience creation based on predicted behavior.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Audiences, Based, churn, Google, Metrics, predicted, Purchase, Target

Google tests showing Analytics data in Search Console with ‘Insights’

Posted on June 29, 2020 by gftshappy

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Console, Data, Google, Insights, Search, Showing, Tests

Call analytics platforms: What are they good for?

Posted on June 4, 2020 by gftshappy

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, good, Platforms, They

Call Analytics tools in the spotlight: Marketing’s unsung heroes

Posted on May 23, 2020 by gftshappy

The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, Heroes, Marketing’s, Spotlight, Tools, unsung

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