Agencies say search, social spend will rise, but increases target 5 platforms

While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.

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6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad…

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European press agencies push for licensing fees for their content from Google, Facebook

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land.

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Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation? appeared first on Search Engine Land.

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PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.

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Bing Partner Program expands to agencies and technology partners, rolling out to more markets

Customers that meet certain engagement criteria can become eligible for program benefits. The post Bing Partner Program expands to agencies and technology partners, rolling out to more markets appeared first on Search Engine Land.

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