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Google search results eye candy: How users navigate search features and what it means for SEO

Posted on November 23, 2019 by gftshappy

Search behaviors are changing as users “ping pong” their attention across search results pages.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Candy, Features, Google, Means, navigate, Results, Search, Users

How to make a holiday shopping campaign for low budget accounts

Posted on November 22, 2019 by gftshappy

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Accounts, Budget, Campaign, Holiday, Shopping

See the ‘top signals’ informing your Google Ads bidding strategies

Posted on November 22, 2019 by gftshappy

Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bidding, Google, informing, Signals, Strategies, “Top

Preview your recipe results on Google Home Hub devices

Posted on November 22, 2019 by gftshappy

Google has updated the rich results testing tool to preview recipes on smart displays using Google Assistant.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Devices, Google, Home, Preview, Recipe, Results

Pause out of stock products with this Google Ads Script

Posted on November 21, 2019 by gftshappy

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, pause, Products, Script, stock, this

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Posted on November 21, 2019 by gftshappy

Here’s how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged capability, CCPA, compliance, Data, Google, Intros, Processing, restricted

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Posted on November 21, 2019 by gftshappy

The move is part of a much larger strategy to host the transaction.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Duplex, Enables, Google’s, Movie”, Tickets, web’, “Assistant”

Google Search Console adds Product results filters to performance report

Posted on November 21, 2019 by gftshappy

Google announced you can now drill deeper into how your product rich results are doing in search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Console, Filters, Google, Performance, Product, Report, Results, Search

The benefits of using call analytics

Posted on November 20, 2019 by gftshappy

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Benefits, Call, Using

Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass

Posted on November 20, 2019 by gftshappy

It’ll take less than 10 minutes and the All-Access pass is worth nearly $ 2,000.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, AllAccess, Amazon, Commerce, Enter, Marketers, pass, Survey, Take

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