Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn from a PPC expert on how to control your spend with the constant Google Ads changes.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Some surprising ads are no longer appearing on the search result.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keep your cool this holiday weekend knowing your campaigns are in top shape.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There are material differences between user behaviors of different generations.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing