The big comings and goings in paid search 2019 that will shape how we market in 2020

Posted on January 2, 2020 by gftshappy

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

Posted on December 31, 2019 by gftshappy

Why consistent SEO training is critical for all of the teams that touch enterprise websites.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing revives its cashback program with Rebates

Posted on December 31, 2019 by gftshappy

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Posted on December 27, 2019 by gftshappy

Here are 5 tips from our PPC community we think are worth a second look.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Posted on December 27, 2019 by gftshappy

Close variants changes and poor customer support topped the list of grievances this year.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Posted on December 26, 2019 by gftshappy

Here are 5 tips from our SEO community we think are worth a second look.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Posted on December 26, 2019 by gftshappy

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.

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