A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for…
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There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
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When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was…
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If you haven’t noticed, the Google Doodle team has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Google was called out in February after a revealing study by female…
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Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Expands Snapshot With New Food & Drug Entities Bing is getting smarter today with the addition of food- and drug-related entities to its library of…
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Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the…
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Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests. In reality, it’s far more limited than it…
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Earlier today Google published its annual Founders’ Letter. This is a kind of “Google State of the Union” missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: “[I]n…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing