Search in Pics: Real-life keyword spam, alphorns at Google & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC views: Source: Google+ Google Cambridge #EveryoneWelcome: Source:…

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10 ways link building has changed over the last 10 years

Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. The post 10 ways link building has changed over the last 10 years appeared first on Search Engine Land.

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Google local results get additional search filters on mobile

Google shows additional search filters for the local pack based on the searcher’s location and history. The post Google local results get additional search filters on mobile appeared first on Search Engine Land.

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SearchCap: Apple search ads, Google trending auto-complete & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple search ads, Google trending auto-complete & more appeared first on Search Engine Land.

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HTTP to HTTPS: An SEO’s guide to securing a website

Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. The post HTTP to HTTPS: An SEO’s guide to securing a website appeared first…

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Report: Apple building AdWords-like ad product for the App Store

AdWords for the App Store could be potentially very useful for developers and lucrative for Apple. The post Report: Apple building AdWords-like ad product for the App Store appeared first on Search Engine Land.

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SearchCap: Google green ad label, HTTPS migration & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google green ad label, HTTPS migration & more appeared first on Search Engine Land.

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How I use my marketing technology stack (SEO edition)

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach. The post How I use my marketing technology stack (SEO edition) appeared first on Search Engine Land.

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How to adjust SEO strategy to Google’s new SERP ad layout

Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO. The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.

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