Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. The post Surefire tactics to get the most value out of budget-limited campaigns appeared first on Search Engine Land.
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Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. The post Intent-based keyword research: Let Google be your guide appeared first on Search…
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While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals. The post Study: Google Assistant most accurate, Alexa most improved virtual assistant appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local search ads, Intent keywords & The Flying Housewife appeared first on Search Engine Land.
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Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.
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Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings. The post How to regain trust lost by bad business listings appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land.
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Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.
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The company reported nearly $ 27 billion in ad revenues. The post Google posts $ 31.1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land.
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Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing