Google voice-enables movie-ticket buying with Fandango

Enhanced capability is likely a preview of many similar Google Assistant integrations to come. The post Google voice-enables movie-ticket buying with Fandango appeared first on Search Engine Land.

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Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle

Today marks the 1912 release of Méliès’s famous film, “À la conquête du pôle” (“The Conquest of the Pole”). The post Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle appeared first on Search Engine Land.

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Google updates recipe markup for Google Search & Google Assistant

Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant. The post Google updates recipe markup for Google Search & Google Assistant appeared first on Search Engine Land.

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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land.

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AdWords Editor 12.3 is out with more robust filtering, search query reports & more

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land.

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Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first…

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SearchCap: Crawl budget, content development & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land.

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The ultimate guide to bot herding and spider wrangling — Part Two

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first…

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Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…

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Google launches new Google My Business API, new dashboard to manage multiple locations

Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land.

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